If your campaign involves a multi-phase rollout, consider submitting a Premium service request. This includes campaigns that encompass multiple singles and/or lead up to an album release. A Premium service request offers a full-funnel, multi-phase approach to your advertising strategy. For more details, please discuss with your Relationship Manager.

If you decide to change your Lite Service campaign to a Premium Service simply request for your campaign to be paused and submit a Premium Service brief.

The right amount of spend for your campaign depends on several factors, including your campaign goals, target audience, and the platforms you are using. It’s important to start with a budget that aligns with your overall marketing strategy and allows for platform testing and optimization. Please visit our Advertising Academy to learn more.

If you’re planning a campaign that requires a bespoke strategy, you can submit a Premium Service request. Our team of experts can help determine the right budgets and platforms for your needs. For more information about the minimum, please discuss with your Relationship Manager.

Other platforms and objectives are currently only offered through our Premium Services. Please speak to your label manager if you have further questions.

OOH and Print are part of our Premium Service offering. 

You will receive an email with a copy of your request and a confirmation from our team, detailing when and where your campaign will run. A second email will confirm that your campaign is live, and a third email will include a performance dashboard that automatically updates each day.

Our processing time for timely campaigns is at least 2 business days. However, if you submit your campaign ahead of launch then it will go live on your desired start day.

Choosing the right creative for your ads depends on several factors, including your target audience, the platform where you’re advertising, and your campaign goals. Visit our Advertising Academy’s section where we share creative best practices.

Although there are cases where adult content may be approved to run on certain platforms, we ask that you ensure the asset complies with the advertising policies of the platforms you are using before submitting your request. Many platforms have specific guidelines regarding age-restricted content. You can visit our Advertising Academy Ad Policy section to learn more.

Ideally, the campaigns should run from the artist’s profile as this will appear more authentic and allow us to target the artist’s profile followers/engagers. However, if preferred, the campaign can also be run from the label’s profile. Regardless, proper access must be granted to the profile we run the ads from.

Visit our Advertising Academy section for instructions on how to connect your profiles to our advertising accounts.

Before we assist you, please be sure you have carefully reviewed our detailed instructions which cover various scenarios that might make connecting your account difficult. If you are still unable to connect, please contact your label manager for further assistance.

• Meta

• • Go to Business Settings
  • Below “Accounts” select “Pages”
  • Go to the search bar next to the blue “Add” button and paste in your Facebook Business Page’s ID (click here for how to find that)
  • Select your Facebook Business Page which will pop up below the search bar
  • To the right, find and click “Partners”
  • You should see “The Orchard” listed as a Partner. Click on it to check which permissions were granted. You should see Content, Ads and Insights toggled on.

• YouTube
  • Go to YouTube Studio
  • On the left side, click “Settings”
  • Click “Permissions”
  • You should see both “Orchard Master Adwords Account” and “The Orchard Music” listed here

• TikTok
  • Open your TikTok app
  • Go to your profile
  • Click on the hamburger icon in the top right corner (the 3 horizontal lines)
  • Select “Settings and privacy”
  • Select “Security & permissions”
  • Go down to “Permissions” and select “Apps and services permissions”
  • You should see “TikTok Business Center”. Click into that
  • Now you should see “The Orchard Master BC”

Please reply to our team’s confirmation email that the campaign needs to be paused. A team member will confirm once the campaign is paused and inform you of your final spend.

If you want to increase your campaign budget or extend its flight, you can submit a new form with the additional budget and dates. If the budget increase is significant and you need further assistance, consider submitting a Premium Service request.

For changes in the campaign, you should request for the campaign to be paused and submit a new campaign request with the new creative.

Once your campaign is live, we will provide an ongoing campaign report where you can monitor your campaign results.

Payment for our Lite Services campaigns will be automatically recouped from your label statement. Please speak to your label manager if you have any questions regarding recoupable expenses.

If you submitted a request without being connected to our advertising account or providing the required assets that are to spec, we are unable to process your campaign request. Please review your submission and our internal resources to ensure you meet all the requirements.

If you have additional questions not listed on this site, please contact your Label Manager.