Lite Services
Quick and simple campaigns on major platforms.
Flexible Budget
Start with as little as $150 USD.
Pick Your Objectives
Choose your objective to align with your goals.
Targeted Ads
Reach the right audience with our targeting options.
Let Us Handle It
The Orchard Advertising team will take it from there!
Premium Services
Bespoke strategies centered on long-term growth.
Comprehensive Campaigns
Personalized support throughout your campaign to align your ad strategy with business goals using social media, out-of-home, fan activations, and more.
Premium Investment
This service will focus on bespoke projects with higher minimums. For more details, please contact your Relationship Manager.
Boost Your Artist’s Growth
Develop and achieve long-term goals with a multi-phase strategy.
Strategic Audience Development
Leverage The Orchard’s proprietary technology and data to engage and re-target your fanbase effectively.
Seamless Integration
Collaborate with other internal teams at The Orchard for a holistic approach.
Educational Resources
Access tutorials, guides, and best practices to enhance your advertising knowledge.
Objective Selection
Learn how to pick the right objectives for your campaigns through detailed explanations and examples.
Support Tools
Access our CPM and projections calculators to help determine the optimal budget for your campaign.
The Daily Rind
Unlocking Advertising Success with Contextual Targeting
On the heels of updated privacy laws and data restrictions, advertisers are faced with significant challenges in targeting their audiences. Recently, META introduced new products that enable users to opt out of data tracking for personalized ads, while TikTok has tightened controls on first-party audiences to enhance privacy. In this evolving landscape, contextual targeting emerges as a privacy-compliant alternative.
Read MoreAdvertising 101: The Marketing Funnel
If you’re looking to run an advertising campaign but not sure what your main objective(s) should be, let’s first talk about The Marketing Funnel.
Read MoreAdvertising Case Study: The Marketing Funnel In Action
Perfect Havoc is a UK dance and house record label, management, and events company responsible for breaking talent such as Joel Corry, PS1, Karen Harding, Kokiri, Tobtok, Oliver Nelson and Just Kiddin’. Last year, they acquired a playlist on Spotify named ‘Summer Mix 2023’ featuring EDM music with summer vibes.
Read MoreCase Study: Eric Nam ‘There and Back Again’
Korean-American singer-songwriter Eric Nam released his album There and Back Again on January 7, 2022. The goal of the campaign was to increase awareness of the album release, grow the artist’s social media presence, and strengthen the artist’s existing community.
Read MoreAdvertising 101: Dark Posts vs. Boosted Posts
Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as well the similarities when it comes to both methods and maximizing your paid advertising efforts to align with your goals.
Read More